Envision Financial
Marketing on Universities
THE CHALLENGE
- Acquire new Varsity (youth) Chequing Accounts (all new members)
- Promote additional financial services including credit card and line of credit
- Coordinate an innovative campaign on 14 University and College campuses
- Implement program within two weeks
THE SOLUTION
- Implement “Fiddy Bucks” campaign
- Negotiated space and sponsorship of 14 University and College campuses in Greater Vancouver, the Lower Mainland and the Fraser Valley of British Columbia
- Implemented University Campus marketing program
- Hired, trained, deployed, and managed Jumpstart promotional staff
- Promoted Envision Financial’s Varsity Chequing Account, credit card, and line of credit
THE RESULTS
- Achieved double digit growth against sales targets
- Achieved very successful results in 30 days working part time on University and College campuses
- Increased brand awareness
GALLERY
WHAT THE CLIENT HAS TO SAY
“…a company so committed to exceeding customer expectations…Jumpstart consistently demonstrated a real ‘win-win’ philosophy to doing business.”
Arlette Abbe – Marketing Manager, Envision Financial
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