Wild Planet Toys
National Sales Promotions
THE CHALLENGE
- Create excitement for Wild Planet Toys Spy Gear in the primary target market (children 8-12 years old)
- Stimulate trial of the product
- Create awareness of product and retail locations
- Stimulate media coverage
THE SOLUTION
- Developed “Secret Agent Tour” campaign
- Deployed “Secret Agents” travelling across Canada holding events at retail outlets
- Produced creative Media Kits
THE RESULTS
- 85% of retailers responded there was public interest in the promotions
- 88% of retailers responded that the promotion increased knowledge of the products and brands
- 89% of retailers responded that the promotion was “valuable” to “highly valuable”
- 100% of the retailers responded that they would like to see another similar program
- Secret Agent Tour received both TV and Newsprint coverage (up to a half-page spread)
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