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Jumpstart Blog
What is a brand?
“What is a brand?” We get asked that question a lot. The best definition we have come across is “A brand is that which is memorable”. In order to be…
Case Study: Unlock the 007 in You
Here is an interesting case study. In October 2012 the James Bond film Skyfall was released to the world. One of the major promotional sponsors was the Coca Cola Company….